CAA Niagara Magazine’s The Localer: Jordan Hambleton

FROM TINY SEEDS, BIG THINGS GROW.

When inspiration strikes Jordan Hambleton, he has to take action. Hambleton is an ideas guy. And the newest seed in his mind has grown into a tangible, easy way for people to fundraise for their favourite local charities without spending a cent.

In less than a year from thought to a first-of-its-kind product, Hambleton launched the Many Seeds app in late 2022. In its first week, $1,000 was raised for not-for-profits in the Niagara Region. Here’s how Many Seeds works. As a user, you select three charities, then watch one to three 15-second advertisements a day. The ad money earned from your view is shuttled directly to the charities. “The idea is that a lot of smaller actions can add up to make a really big difference,” says Hambleton, who resides in Grimsby.

Eventually, Hambleton would like the scope of Many Seeds to expand provincially, nationally and beyond. For now, he’s focused on growing the app’s network in Niagara, learning about and connecting with all the local not-for-profits. It’s feel-good work for Hambleton to be supporting these crucial causes and to be facilitating others to help, too. “If [Many Seeds] succeeds, it could have a big impact,” he says. “It definitely gets me up early in the morning to keep pushing away.”